Indie Music Women’s Artist of the Day is…
LÖNA (@lonamusiclona)
A journey through the cold landscape in Iceland at the end of 2018 brought the inseparable twin sisters Madelon and Danielle Bruinhof inspiration. The shared love for dark pop music forms the basis, with icy synth sounds and wide echoing guitars flowing through the music as a common thread. The electropop duo came up with the name LÖNA in Iceland, which means valuable in Swedish. The twins are therefore inspired by northern acts such as Björk, Vök and pop artist Tove Lo. After the Iceland trip, the twins immediately went into the studio with producer Marg van Eenbergen (Ben Forte, Dési Ducrot, Cordon Rouge), where songs with feminist hues and personal stories were created.
On February 8, 2019, the first single “Stars Align” was released, including a video clip recorded in the rugged landscape near Reykjavik. The song has been picked up by Spotify and has reached more than 15,000 streams. The second single called ‘Lost In This Lie’ was released on June 20, 2019. This single is about a personal experience with anxiety and depression. The third single “I Never Wanna See You Again” was released on November 8, 2019, with an intriguing video clip that was recorded in an old and abandoned theater. The debut EP will be released in September 2020 with songs on topics such as slut-shaming and LGBT representation.
Madelon and Danelle shared with me what it means to them to be indie music women artists:
“We think women kick ass as much as men do. Women are good at making music, but sometimes get unfortunately less opportunities than men. So for us it is very important to be a woman in music and to be ambitious.”
You can hear Lona’s single, “I Never Wanna See You Again” on the IMW Spotify Playlist.